Tasked to refresh the content on the @NewLookCurves I created a franchise dedicated to true curvy voices discussing their inspiration and body qualms. This was underpinned by a content marketing blog, found here.
In the time I was on this project this channel I grew it by 417%.
"Lately I'll put something on, stand in front of the mirror and think, no my tummy looks too big or this is showing too much skin. But why we do follow these rules when they don't actually exist? There is no written rule book to living your own life, you write that yourself" – @calliethorpe #thisisnewlook