Upon starting at ALLSAINTS it was very clear that their Social Media feeds were sorely lacking influencer content. Why Influencer content you say? Well, it is a simple fact that consumer trust is given more freely to influencers than brands.
ALLSAINTS reach (45%) and engagement (67%) increased significantly soon after the introduction of influencer content and a different tone of voice.
— ALLSAINTS (@AllSaintsLive) November 29, 2017
Curious nights | the Darell Ruffle Dress, as worn by @martinelervik, photographed by @JamesDKelly – shop all styles now in our #BlackFriday promotion: https://t.co/AX229i4ZpI pic.twitter.com/KnsCQK2BD8
— ALLSAINTS (@AllSaintsLive) November 22, 2017