5 THINGS YOU SHOULD AVOID ON SOCIAL MEDIA
Social Media is on every brand and individuals radar at the moment, due to the potential virality of it. It’s easy to get it right than wrong these days, so here are a few things to avoid when navigating the interwebs.
Buying Fake Followers
Don’t do it. It won’t be worth it in the long run. Sure the numbers look good, but when they don’t engage your rate gets skewed and it messes with your numbers long term. Plus, they leave after a few months and your follower count plummets.
Moreover, it looks ridiculous. Stop it!
Overuse of hashtags
Of course, you should use them, but just make sure to get the balance right. There is a fine line between gaining visibility on the platform and hashtag spamming your followers. #This #just #looks #annoying #and #cheap. Avoid!
Posting content in short periods of time
Speaking of spam, not only does posting lots of content all at once look a little desperate, but also negatively effects your engagement rate. Most social networks have a spam filter in their algorithm, so if they believe you are posting too much you will hear about it.
Quantity > Quality
When it comes to social platforms, your followers will make sure to let you know when you aren’t posting things they like. The best way to combat this is to be selective with your content. Never post for the sake of it – think quality.
Ignore the data
This is the most common thing I see when visiting brands. “We really like this image but our audience did not. Let’s not change at all.” I have heard this scenario often and it grinds my gears everytime. To create a strategy, you need to analyze the data and to ignore it will only mean you will not improve.
One of the most comprehensive social media marketing tools, that allows you to get as granular as you could possibly want are my friends over at Spredfast. I have used them when I was working in-house for some amazing brands.
If you want to talk to me about Social Media Packages, drop me a line here.